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How to Wear Bold Colour

Spring may have had a long love affair with cream, beige, chocolate brown and butter yellow but now the sun is finally out, fashion is feeling ready to embrace colour again. No, not head-to-toe prints or complicated clashing shades, but one confident hit of colour that makes a big impact.  This cobalt blue strapless dress does exactly that.

The beauty of this dress is its simplicity. The silhouette is easy, flattering and surprisingly versatile, giving you endless ways to wear it, depending on where the day takes you. Add silver floral earrings and jelly ballet flats for a fashion-forward twist, throw on a matching linen jacket when the temperature drops or finish with a textured bag for an off-beat finish.

The easiest way to wear it? Keep everything else simple. Stick with tone-on-tone shades, clean, minimal cuts and natural fabrics. A cobalt blue dress with silver jewellery, a bright bag against white linen or a bold shade balanced with natural textures like raffia, cotton and linen. Suddenly colour feels less intimidating and far easier to wear.

The beauty of a strong colour is that it doesn't need much help. It draws everyone’s eye, lifts the simplest outfit and somehow makes your tan look better too. These are the pieces proving that sometimes one bold choice is all your wardrobe needs… you just need to wear it with confidence.

CECILIE BAHNSEN X UNIQLO: The Red Dress Everyone Will Be Buying This Week

See you later smart clothes… there’s been a big shift and we couldn’t welcome it more. It’s been very sad to say goodbye to brands like LK Bennett, Cefinn and Goat who have all gone, but structured shifts, cropped boucle jackets and perfect pencil skirts just haven’t hit the spot this side of Covid. After years of sharp tailoring, hard accessories and outfits that looked slightly too ‘done’, fashion is starting to feel lighter, easier and much more relaxed. Fuller skirts, softer fabrics, flatter shoes, even bigger earrings, and now it’s a woven basket, rather than a Birkin, that gets you from the meetings to the margaritas. Clothes are becoming romantic again, but in a far more grown-up way.


And nobody does that balance better than Cecilie Bahnsen. Her clothes always have volume, drama and femininity, but they never feel impossible to wear in real life. Paired with Uniqlo’s cleaner, more functional approach to fashion, this collaboration feels genuinely clever because it gives sculptured pieces a certain softness with a very wearable, everyday feel. These are pieces that look and feel special, but they work just as well on holiday as they do running around the city in thirty degree heat.


What’s the stand out piece? The red shirred dress. The colour alone makes it feel fresher and more striking than another easy neutral. Fitted and flared, this dress is definitely versatile. Imagine gold earrings and kitten heels for work, tan leather slides and a woven basket for the weekend, or ballet pumps and oversized sunnies at the airport. It’s going to work, every time your wear it.


The collection launches at 7am on May 28th and you can’t have more than two pieces per colour. Set your alarm.

The Modern Statement Earrings

That Will Go With Everything

There’s something interesting happening on the high street… after years of obvious trends, loud luxury and algorithm dressing, fashion suddenly feels softer, calmer and much more relaxed again. The pieces women really want now aren’t complicated or over-styled; they’re easy, elegant and slightly undone. Easyfront-pleat trousers, soft draping, wearable mules, a beautiful buttery soft bucket bag and jewellery that looks sculptural rather than sparkly. Women are looking for pieces that feel as though they belong to someone with excellent taste and who got dressed in five minutes flat. And perhaps that’s why collaborations are suddenly feeling relevant again…

This month alone we’ve had Hailey Bieber’s Californian inspired collection with Mango, the return of Stella McCartney at H&M and the announcement of Cecilie Bahnsen’s upcoming collaboration with Uniqlo. Even John Lewis has entered the conversation, launching an exclusive collection with Completedworks that brings the jewellery brand’s sculptural pearls and twisted organic shapes to a much wider audience. What links all of them together is a certain kind of modern ease. Nothing feels overly polished or aggressively trend-led, but instead, we’re moving towards pieces that look lived-in, loved and luxurious.

There’s also a noticeable shift away from looking hard; black has softened into cream, chocolate and butter yellow, whilst pastels have become the new brights. Tailoring has relaxed and silhouettes have loosened… summer clothes are becoming lighter, airier and much less formal. You still want to look stylish, but comfort has also become key. No one wants to see you fiddling with your neckline so it sits comfortably… or a waistband that means you can’t breathe. Shapes have shifted and silhouettes are softer than they’ve ever been. Statement earrings, draped separates and an easy pair of mules… these are the pieces making summer dressing feel lighter, more luxurious and infinitely more relaxed.

The White Shirt Your Summer Wardrobe
Has Been Waiting For

There’s something about a bright white shirt that always looks expensive. Cleaner than cream, crisper than ecru, it’s flattering against your skin and it’s the piece that will always rescue your wardrobe when you’ve got ‘nothing to wear’. What’s the key to getting it right? A loose fit, a fluid fabric and a bright white finish.

Don’t make it too polished and avoid being too predictable… make it look up to the minute, make it look modern and make it work with everything in your wardrobe. It’s your wear-me-anywhere shirt - it works with tailoring at work, with draw-string linen trousers at the weekend, with your best barrel jeans in the city… it even works on the beach.

It’s versatile in the way the best clothes always are; it may seem like the simplest piece in your wardrobe, but it’s actually doing most of the work. Understated and slightly sheer and sexy, wear it with a lace cami underneath, a modern pair of micro-heels, oversized earrings and a basket big enough to suggest you’ve got somewhere better to be straight after.
Wear the scarf loose and just let it do its thing. Loose, relaxed and luxurious, create contrast with your hair and scrape it back with a centre parting and let your shirt steal the show.

Love it and look after it… as long as it stays white, you’re winning. And let’s face it - it’s already paid for itself.

This isn’t just a trench. It’s Victoria Beckham’s trench and suddenly a brand that felt familiar, feels sharper, sleeker and just a little bit sexier. With a clean cut, loose fit and stripped of anything fussy, it does that thing great basics rarely manage… it makes everything underneath it look better. Jeans feel cooler, tailoring feels easier, even the simplest white tee starts pulling its weight.

It’s classic with a kick. Properly polished and perfectly cut, it’s the kind of coat you can throw on half-asleep and you’ll still get stopped to ask where it’s from. Add a striped shirt with subtle embellishment, draw-string denim in a modern shape, a chunky chain necklace for a little drama and understated trainers to keep it all grounded: nothing competing, everything clicking.

It’s less ‘outfit’ and more ownership. Throw it on, style it up, stride out… you’ll be wearing this one for months.

Victoria Beckham Does GAP:

The Modern Take on the Trench

The Dress You’ll Wear Everywhere

This is the sort of piece that answers a long list of wardrobe worries. An important meeting, a lunch that matters, something slightly more special when you still want to feel like yourself… it covers all of the above without ever feeling overdone. You don’t find dresses like this everyday - but when you do, they’re definitely worth buying.
With a flattering in-and-out shape, this dress feels far less formal in cotton making it easy to wear from morning through to night. It’s polished, fashion-forward and doesn’t feel fussy, which is exactly the balance you’ve been looking for.
An elegant wave trim adds some personality without pushing it too far - keep it simple and you’ll keep it stylish.
Add interesting accessories in cool monochrome colours.
A lower heel, always looks more modern, then choose refined sunglasses, but with a hint of attitude. A structured bag, says you mean business… don’t overthink it, and don’t over-style it.
The right dress, just does the hard work for you. All you need to do is wear it well. 

The jelly sandal is back and this time, it’s grown up. Glossy and nostalgic, it’s the summer shoe that’s going to get noticed.  Forget playground memories… the new wave is softer, sleeker and surprisingly polished. Think pale blue, barely-there straps and that subtle shine that catches the sun as you move. 

And the best part? There’s no age limit here. Worn with a breezy cotton skirt, a crisp crochet top, or even a light linen suit, this jelly sandal will bring an effortless edge to everyday dressing.

Cool, fresh and a little more fun than your average flat… it’s exactly the pair you want when Spring dressing starts to feel samey. 

Simple, stylish, and slightly off the wall… love it or hate it… the jelly sandal is definitely having its moment.

Jelly Sandals for Every Age

The Puff Sleeve Striped Shirt

There’s something about a striped blouse that never lets you down and this version has it all. With puff sleeves, a soft drape, gathered cuffs and that warm brown tone… it has a flattering shape with a bit more presence than your average classic shirt.
With tailored cream trousers or high-waisted barrel jeans, your proportions will fall easily into place: a fuller sleeve works perfectly with something more structured underneath.
Add a woven shopper, sharp slingbacks and a shell necklace and your whole look will feel effortless but pulled together. It’s the kind of outfit that carries you through a serious meeting and straight out to lunch without needing to change a thing.

The Cream Trench Coat

Finally, the coat that fixes everything.  Throw it over denim, over a dress, or your favourite tailored trousers: even the simplest outfit suddenly looks like you know exactly what you’re doing.

Softer than black, smarter than beige, this cream trench lifts everything without trying too hard. And with a clean, slightly oversized, contemporary cut, you get that effortless, pulled-together feel in seconds. It’s the piece you’ll reach for on those in-between days when nothing else quite works… and once it’s in your wardrobe, you’ll wonder how you ever got dressed without it.

Spring’s Ultimate

Statement Shirt

All eyes are on you… add wow-factor to your everyday separates with a frilled and embellished blouse.

The Day to Night Blazer

From desk to dance floor to that big Summer do… invest in a well-cut blazer and wear it for seasons to come.

THE SCARF:

RESTYLED

So what if you’ve never worn a silk scarf… you will now. Layer it, loop it and don’t leave home without it. It’s the details that count.

PINTERESTING DETAILS

Make a statement with the modern brooch: it’s big, it’s bold and it will be your new season super hero.

Boho is back, but this season look for elevated embroidery, stand-out sleeves and intricate details.

THE MODERN BLOUSE

POP OF PRINT

Meet the modern twinset… Make it match head-to-toe with a powerful day-to-night print.

LOVE LACE

Fall in love with your most decadent dress yet. Hello Valentine’s… I’m totally, utterly ready.

Reset the mood with a long and luxurious, lace maxi dress.

QUIETLY CONFIDENT

Easy and effortless… up your everyday outerwear with a denim trench.

OVER AND OUT

SOFT TOUCH

Meet the modern twinset… ultra soft, unexpectedly sexy and just so now.

RED HOT

Baby it’s cold outside… wrap up one layer upon the other in irresistible red.

LET IT SHINE

Elevate your everyday separates with swathes of unexpected silver sequins.

NIGHTS

IN BLACK SATIN

Luxe, lace and just the right length… it’s the party dress you’ve been longing for. Add clever layers and mismatched earrings and create a look everyone’s going to love.

KEEP IT COSY

Layer up with the high street’s cosiest teddy lined coat.

TRUE BLUE

When less is more… get wrapped up for Winter in one Western inspired statement piece.

NEW LENGTHS

Fluid, fashion-forward and fit for any occasion… go to new lengths with a sheer, tasselled, maxi blouse.

SOFT TOUCH

Elevate your Autumn layers with a fashion-forward feathered knit.

IN THE WILD

The new leopard isn’t loud — it’s luxe. Slip into an easy satin maxi and clash your accessories with confidence.

KEEP IT COSY

Cuddle up in an oversized mohair knit… Winter is on its way.

ANIMAL INSTINCT

Love leopard? Give casual knits and low-key loafers a new lease of life with an animal-inspired, velvet mini skirt.

PURPLE HAZE

Slip into a sleek satin blouse to instantly elevate you everyday separates.

TALKING TEXTURES

Out-do everything with an oversized teddy bear tote bag.

NIGHT & DAY

There’s nothing sexier than a satin slip dress… dress it down for day with an oversized, chunky knit.

FALL IN LOVE

Ease yourself into the new season with fluid shapes, feminine details and a full double breasted coat.

SO LONG SUMMER…

Stride into September in warm tones, touchable textures and bohemian prints.

SILVER SERVICE

Polish up your everyday essentials with a pair of stand-out silver loafers.

CROSS THE LINE

Clean lines, sharp shoulders, modern cuts… get set for balmy summer evenings in a slinky, asmmetric dress.

RED HOT

Stride into that Summer party with a seriously sexy, satin maxi.

THE DETAILS COUNT

Give your pool-side game a glamorous boost with the ultimate his and hers striped robe.

PURE & SIMPLE

Light, effortless and endlessly wearable… breeze through the heat wave in an organic cotton dress.

JUST PEACHY

Shimmer from head to toe with silky separates and sparkling, jelly ballet flats.

TRUE BLUE

It’s the sling-me-on skirt you can wear with everything. Fashion forward, feminine and utterly wantable… this Summer we’re teaming it with texture.

HEAVY METAL

Shine out in shimmering silver from top to toe. Fluid metallic co-ords will make a glamorous impact day or night.

LESS IS MORE

Low effort, high impact - a crochet knit works perfectly with clean cut city shorts and colour coded accessories.

INSTANT UPDATE

Modern and minimal - introducing the high street’s most wanted fringed handbag… and it’s under £40.

ON THE FRINGE

Reinvent your most reliable Spring layers… say hello to the fringed denim jacket. How did your wardrobe ever work without it?

GOLDEN GIRL

Ramp up your mid-season separates with a flash of gleaming gold. You can’t put a foot wrong with a pair of fringed, metallic heels.

FRINGE BENEFITS

Stride out in a silky fringed slip dress… dress it down for day in a pair of understated sandals.

CLEAN CUT

Minimal and modern, less is always more. Layer up with a soft suede bomber jacket and cool Summer clogs.

IN NEUTRAL GEAR

Revive low-key neutrals with fashion forward details, touchable textures and a pop of unexpected colour.

SPOT THE DIFFERENCE

Who says one earring has to mirror the other? Make a statement with a mis-matched pair.

SOFT TOUCH

Nothing beats soft, buttery suede for a casually impressive finish.

BLACK MAGIC

Long, loose and utterly luxe… step up your Saturday nights with an appliqué, black satin maxi dress.

GET IN LINE

Team stylish striped co-ords from top to toe. Slick and smart… you’re all set for Spring.

WELL SUITED

Wear it like you’re working on Wall Street… the new suit means serious business.

SHE’S ELECTRIC

Recharge your Spring wardrobe with an electric blue, pleated blouse.

HEY STUD

Ramp up your daily denim with make-a-statement studs from head to toe.

FRINGE BENEFITS

Spoil yourself with an oversized soft, suede fringed jacket.

THE NEW PREPPY

Try a grown-up take on your college style bomber jacket.

FAKING IT

Kill the chill with a glamorous faux fur coat. The bigger the better.

IN THE SPOTLIGHT

Take one simple dress and add elaborate accessories. Raise your game with a mix of ruffles, texture and shine.

LAYER UP

Combat the cold front with clever layers in the warmest wools.

INTO THE WILD

Layer up with a new take on the trucker jacket… max it out in luxe leopard.

BLACK MAGIC

Nothing gets the party started like an ‘80s inspired bandeau dress… update your look for 2024 in velvet and lace.

REV IT UP

Revitalise your favourite black basics with a luxurious cashmere teamed with dazzling jewelled pants.

HEART OF GOLD

Wearing your heart on your chest? Do it this Christmas in gleaming gold.

STAR OF THE SHOW

Make yourself the centre of everyone’s attention with a delicate and decadent, sheer, lace maxi dress.

HIGH SHINE

Rev your party look up a gear with Sienna’s shimmering, sequin mini dress.

LUXE LAYERS

It doesn’t get cosier than a teddy bear maxi… cuddle up in Winter’s most wanted coat.

MODERN MILITARY

Take command of your Autumn outerwear with an impressive and oversized khaki trench.

ANIMAL INSTINCT

Rev up your work wardrobe with a high impact, leopard print skirt.

GO WEST

Reinvent your low-key separates with a western style, denim shirt.

HEAVY METAL

Shine a light on your summer wardrobe with a pair of shimmering, closed-toe espadrilles.

FEELING GOOD

Cosy up with a chunky, contrast jumper; some days one knit is never enough.

GOLD RUSH

Sling on a shimmering gold, cross-body bag and add a little decadence to your everyday uniform.

IN THE RED

Kick start the party season in a show-stopping, red dress.

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Always in the know

Always in the know