There’s something about mid-summer that makes everyone feel more attractive… everyone has that golden glow, a little skin on show and a natural kind of confidence to try something new.  The light lingers for longer, the evenings become endless and nothing feels quite as satisfying as putting on a pretty summer dress.  This summer has seen the return of that romantic look… with pale pastels, lace trims, camisole details and sheer lace maxis taking centre stage.

Baby blue has become the colour fashion keeps coming back to, worn with freshwater pearls, puff sleeves, ric rac details and nostalgic floral prints.  Ultra feminine, but not at all fussy, keep your styling simple and your accessories understated.  Romantic dresses look far more modern when they're worn with ballet pumps rather than heels and baguette bags are back much sooner than we first thought. 

Whether you’re waiting for that summer wedding, hankering after your holiday or simply fancy wearing something new for work, now feels like the perfect moment to embrace a softer side of dressing. Pretty, practical and perfect for long sunny days… slipping into something more feminine gives that instant feel-good factor we’ve waited for, all year long.