THE CULT BEAUTY BRANDS OF 2024
Believe the hype. These bestselling beauty products are worth every penny. Not heard of them? You have now.
Founded by mum of four, Tiffany Masterson, Drunk Elephant’s clean formulations have gained icon status. Space NK sell on average 100 a day.
This cult product from Hailey Bieber’s Rhode skincare range even has its own phone case: yes seriously.
There are six neutral shades of Lip Sculpt. Three have brown undertones and three pink undertones, so you can find the perfect shade for you. Check out the limited edition Red which was designed to suit all skin tones.
This ultimate Brazilian beauty secret gained cult status thanks to its powerful ingredients and addictive scent.
Deemed the holy grail of beauty products, Tatcha’s Water Cream continues to be their best seller. Launched in the UK in 2022, this cult cream often sells out.
Space NK’s bestselling, leave-in mask promises to reverse hair damage in just four minutes — and its must own status may just verify that claim.

